PORTFOLIO
Digital Content Writer - Siemens
October 2022 - Present Siemens Digital Industries, Industry Writer I write marketing campaign assets for targeted, global campaigns. I am closely aligned to our Electronics & Semiconductors industry and provide Digital Thread campaign planning and execution. My responsibilities include: ✓ Build content (white papers, eBooks, blogs, articles, etc.) targeted at campaign personas to optimize the customer journey and deliver the right message at the right time ✓ Conduct research and turn technical data into concise and compelling stories ✓ Interview SME's on industry solution topics to drive messaging and SEO
Freelance Copywriter
Rediscover real chocolate
Lemonstrike Creative Studios brought me onboard to work with client, Californio Chocolate, to define the company's brand and write all website content (Home, Shop, About, History and Origins Pages).
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Created for Lemonstrike Creative Studios
Highlighting the voices of our employees
WillowTree is a leading digital product agency that works with Fortune 500 clients like HBO, National Geographic, and PepsiCo. I was the second team member hired on a new team established by the Board of Directors to build an outbound marketing function.
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As their Talent Marketing Specialist, I was responsible for identifying, engaging, nurturing and converting top talent talent prospects through personalized marketing campaigns. Through this work, I would interview and highlight our employees. Read the blog: Discovering New Passions Post Military: The Story of WillowTree’s First SkillBridge Fellow
Charles & Colvard - Copywriter
Charles & Colvard is a leading fine jewelry manufacturer and the original creator of moissanite - a brilliant new type of gemstone disrupting traditional definitions of fine jewelry.
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In this role, I served as the company's primary writer - from product descriptions to web copy to advertising. I researched brand language that the company had grown accustomed to by carefully looking at articles and conducting interviews with internal experts. This allowed me to bring fresh, new ways to express shared values and further connect with our audience. It also allowed me to create style guidelines so that consistency was achieved on all marketing mediums that I helped support (video, advertising, email and web copy). It was a joy to help spearhead company rebranding through refining Charles & Colvard's brand voice.
New online Service Launch
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Led marketing efforts on a new service launch, I collaborated with team members to delegate and timeline tasks to meet release date (including planning and running regularly scheduled meetings, working closely with IT to customize tools, and developing all written copy for web and promotional purposes).
video Storyboarding & voiceover copy on ads
Working with other creatives, I wrote the voiceover copy promoting Charles & Colvard's Signature Collection.
Golin [Global PR Agency] - Graduate Corporate Comms. Intern
I worked collaboratively in teams at a global public relations agency, owned by IPG, to provide strategic communication recommendations for a variety of clients including: Discover Financial Services, Dow Chemical Company, Essilor of America, Society of Actuaries, Ferrara Candy Company, and Sprint.
I supported these clients from a traditional media and communications strategy perspective.
Hungry Hound [Pet Boutique] - Marketing Specialist
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I planned Hungry Hound's first pop-up shop event.
Through my event coordination work, I worked to ensure every detail was accounted for through promoting on social channels, distributing flyers, and drafting email campaigns.
ONE [Yoga Studio] - Marketing Specialist
Flyer designs
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Class Postcard
Business Cards
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I consulted with yoga instructors to boost their personal marketing initiatives. This included both designing/printing business cards and raising awareness on good social media practices.
I also marketed the studio by developing various promotional materials, as seen here.
Studio Brochure
press releases
Ad Design
Digital Marketing
social posts
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